Crowdfunding and gems from failure, with Erica Schofield
Erica’s background in theatre is where she learned about being an entrepreneur. She also ran an organic deli which helped her fine tune her business skills and crowdfunding knowledge. And it is from the challenges and failures she experienced that she now talks about the gems that she learnt from that challenging time. Erica shares on when to quit, when to persevere, and how to build a culture and deal with staff making mistakes. We also touch on the challenges of being a female entrepreneur, as well as explore how our inner voice is one of our greatest assets in business.
Resource for entrepreneurs
Thundafund is a way for entrepreneurs and startups to crowdfund and test their business ideas, build a community, and find their customers. They currently have an initiative running with Standard Bank, where whatever you raise through your crowdfunding campaign, up to R50,000 will be matched (if your business meets the qualifying criteria, T’s and C’s do apply!). For more information, see: https://www.thunda.fund/opportunity .
Podcast
About Erica Schofield
Erica is working on projects that address social and environmental challenges. She is currently utilising her 14 years of experience in crowdfunding, and 20+ years of enterprise-level cloud tech, to support impact projects as they take flight.
She’s a believer in Circle Economy thinking: Any waste is a waste of potential – human or plastic!
Her core competencies include digital transformation, change management, programme management, business analysis. She believes in leading with empathy, imagination, and humor, and enjoys collaborating with the diverse and talented teams that she’s meeting through this work.
Contact Details:
- LinkedIn: @EricaSchofield